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When the Professional Bull Riders buck into the Ford Idaho Center on April 11-12 for the DeWALT Guaranteed Tough Invitational, purple will be the color of choice.

The PBR has partnered with the Man Up Crusade, an organization whose mission is to reduce domestic violence in society and to contribute to social change by promoting safe and healthy relationships through education, advocacy and funding community services and programs that share in the mission.

Sunday, April 12 will be “Help the PBR go Purple.” Riders will wear either purple bandanas or Man Up Crusade stickers while fans are being asked to wear purple to the event that day. The first 500 fans to enter the Ford Idaho Center that day will receive their own purple Man Up Crusade bandana, courtesy of Wrangler and the Man Up Crusade.

The week will also include PBR riders making an appearance at the Family Justice Center in downtown Nampa on Saturday for an autograph session. The Family Justice Center is a partnership of agencies dedicated to ending family violence and sexual assault through prevention and response by providing comprehensive, client-centered services in a single location.

Man Up Crusade Founder and Canyon County Sheriff Kieran Donahue is thrilled with the opportunity to work with the PBR.

“Our new partnership with the PBR is truly an honor to our organization and I am deeply humbled by their commitment. Our hats are off to the PBR for recognizing the importance of creating a public awareness of this massive societal issue and their willingness to step up and help enact change as a leader in professional sports,” said Donahue.

Tickets for the DeWALT Guaranteed Tough Invitational start at $15. They can be purchased at the Ford Idaho Center box office or at all Tickets.com outlets. The bull riding action begins at 7 p.m. on Saturday and 2 p.m. on Sunday.

About the Professional Bull Riders, Inc. (PBR)
The premier bull riding organization in the world, the PBR began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend live events each year. The PBR features the Top 35 bull riders in the world and the top bulls in the business. Three circuits, the televised Built Ford Tough Series, the BlueDEF Velocity Tour and the Touring Pro Division have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time world champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest Western athlete in history. 2013 World Champion J.B. Mauney and two-time World Champion Justin McBride have also surpassed $5.1 million in winnings. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.